Source: Patrick Whittle, NEWS & OBSERVER, 5/25/15


After eyeing a piece of haddock on the supermarket counter, a customer scans a code and finds out the fish was caught in the waters of Georges Bank and learns the name of the fishing boat — and maybe even sees a picture of the smiling, rain-slickened fisherman who reeled it in. Welcome to the future of buying New England seafood.

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