Source: Richard Carver, WINSTON-SALEM JOURNAL, 8/27/15


Reynolds American Inc. is very clear about what has made Natural American Spirit stand out in the super-premium traditional cigarette market. “Natural American Spirit has a loyal and growing franchise, and the brand strength is based on its distinctive additive-free tobacco style, including those made with organic tobacco,” Susan Cameron, Reynolds’ chief executive, told analysts during Reynolds’ second-quarter conference call July 28.

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