Source:Chris Scott, MEATINGPLACE, 11/17/15


Tyson Foods is preparing to spend $16 million on promoting its brand in China, according to an online report from China Daily.
Tyson is expected to spend the money on marketing the 22 frozen food items specifically designed for Chinese consumers that the company announced over the summer, the report noted. Tyson also is planning to invest in ready-to-eat chicken products in China as well as boost its online retailing as part of a global shift toward business-to-consumer company rather than a business-to-business operation.

“There is a whole set of consumers who are mainly, if not only, doing their shopping online,” Bill Mayer, vice president and general manager of Tyson China told China Daily. “So if we’re not there, we are going to miss a major segment of the population.”

Mayer also described the Chinese market as providing “phenomenal” potential beyond its current focus in eastern ad coastal areas of China, where it operates food processing operations as well as poultry slaughterhouse procedures.

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