Source: Annie Baggett, NCDA&CS Agritourism Marketing Specialist, 6/14/16


The majority of people using Snapchat's application are making videos, fueling a boom in watching them. More than a third of Snapchat’s daily users create “stories,” broadcasting photos and videos that last 24 hours. Now users are watching 10 billion videos a day on the application, up from 8 billion in February.

Snapchat is sharing the new stories statistic to help explain that its app is focused on serving people who create and broadcast content, not just consume it. The first screen of the app is a camera, prompting users to share what they’re seeing or doing.

Users can decide whether to send their snap directly to friends, where it disappears after it’s watched, or post it to their Snapchat Story, where it can be viewed for 24 hours by a broader audience.

By trying Snapchat, you may increase the opportunity for visitors to capture the experience of a lifetime on your farm. There are over 100 million daily active Snapchatters and the number is growing, including millennials. Is Snapchat a fit for your farm?