National Peanut Board shifts to reach millennials’ trillion-dollar clout
Story Date: 6/17/2016

 

Source: SOUTHEAST FARM PRESS, 6/16/16

From half a world away — through an app on a cell phone — a farmer can track the weather back home and schedule watering. Through software and a laptop or tablet,  a farmer can tell you precisely how yields on one field fare against another and the effect of dozens of decisions made between planting and harvest.

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