Retailer interest in heat-not-burn cigarettes rising despite lack of product
Story Date: 10/19/2016

 

Source: WINSTON-SALEM JOURNAL, 10/18/16


Retailer interest is heating up for heat-not-burn traditional cigarettes even as tobacco manufacturers struggle to meet smokers’ expectations on taste and usage, a leading industry analyst said Tuesday. Philip Morris USA is preparing to try its hand with the iQOS technology via the Marlboro HeatStick device being sold by Philip Morris International in Italy, Japan and Switzerland…

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