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Source: REUTERS, 11/8/16
British American Tobacco PLC (BAT) plans to test a new tobacco-based cigarette alternative in Japan next month, it said on Tuesday, taking aim at Philip Morris International Inc's popular iQOS and Japan Tobacco Inc's Ploom Tech. BAT said it plans to launch its new product, called "glo", on Dec. 12 in the northeastern city of Sendai. It will then use learning from that launch to expand the product nationwide. For more of this story, click here.
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