Growers, retailers, manufacturers and others are increasingly
turning to the Got to Be NC campaign to identify the North Carolina
products they sell as being locally grown, raised, caught or made.
Lacking a widely accepted definition of “local”—some describe it as within 50 miles, others within the state; while others use regional or even national boundaries— producers, sellers and consumers are showing ready acceptance of the Got to Be NC brand.
Many retail stores have incorporated shelf tags and other signage
to alert their customers to North Carolina products. Most residents of
the state have seen the Walmart television commercial promoting North
Carolina corn and incorporating the GTBNC brand.
Growers at roadside stands, farmers markets and in retail outlets
have long found the GTBNC logo effective in assuring customers they are buying
local products. More are adding the brand to their packaging and
marketing campaigns.
Restaurants increasingly are incorporating Got to Be NC
into their menus and marketing to appeal to diners looking for local
ingredients.
Marketing materials and guidance are available on-line.
For more information, contact Jeff Thomas, GottoBeNC Brand Manager.