Attention SCOPA Members - March is Save Your Vision Month! 

Campaign Description:

Since many eye and vision problems have no obvious signs or symptoms, having a yearly comprehensive eye and vision exam is the optimal way to maintain a lifetime of healthy vision and eyes. This year's Save Your Vision Month campaign will explain some of the newest high-tech tools optometrists are using to diagnose and treat patients.

Please see below for information and resources to utilize during Save Your Vision month. These materials will help ensure that communications and public relations efforts in South Carolina and other state affiliates feature collective, cohesive and consistent messages about the campaign and optometry. Please find below campaign tactics including a press release, e-mail pitch and social media posts. 

Campaign Tactics: 

2012 Save Your Vision Month Press Release

2012 Save Your Vision Month E-mail Pitch 

2012 Save Your Vision Month Social Media Posts
 

Interested in having one of your patients, as well as your practice, be a part of the SCOPA's media outreach? Contact the SCOPA office and/or Drs. Jennie Smith Zolman and Johndra McNeely with the SCOPA's Public Relations committee to learn more about this opportunity.